NW EURAM Aqua Marketing Lead
02.05.2023
Job Description
About us
Our Company's Animal Health department is the world leader in the design, development, manufacturing, and delivery of solutions for animal identification, monitoring and traceability. Our data-driven solutions are used by farmers and conservationists to manage hundreds of millions of animals worldwide. By putting intelligent, actionable management information into farmers’ hands, our solutions empower them to act in a timely manner to safeguard their animals’ health and wellbeing while achieving optimal production outcomes for a healthy food supply.
Through its commitment to the Science of Healthier Animals, our Animal Health division offers veterinarians, farmers, conservationists, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We are dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them.
Position Overview
In the role of EURAM Aqua Marketing Lead, you will be responsible for articulating the Aqua brand strategies across the whole portfolio. You will shape the image and perception of our brands by translating the strategies into commercial objectives and actionable tactics. You will uncover customer and consumer insights to deliver a distinctive go-to-market strategy and devise campaign ideas, communications and concepts that aim to engage, motivate and educate while delivering added value to our customers.
As the EURAM Aqua Marketing Lead, you are driving and supporting the commercial strategy for a portfolio of brands. You will work closely with the commercial side of the business as well as the wider Marketing Team in order to ensure alignment and relevance of marketing strategies and campaigns. Your ability to build strong ties, influence and manage your stakeholders is crucial in this role. You will be responsible for the marketing budget related to your portfolio of brands. You will need to have a proven track record of strong leadership and people management skills to help direct and guide this newly established team in a complex matrix organization.
You will work in close collaboration with the Global Aqua Marketing team and adapt campaign ideas to reflect local specificities and market conditions. You will lead brand initiatives in order to drive innovation and growth and will liaise with the Marketing Team in order to bring concepts and campaigns to life. You will help guide and prioritize as well as secure your brands are continuously top-of-mind.
You ensure your brand strategy is delivered successfully by mobilizing relevant colleagues around it. You will secure access to all relevant content needed from the business and you manage and oversee all the marketing activities and plans related to your brand portfolio. You will support the business in the execution of complex projects, and local customer events and you manage the internal review and project approval processes.
Together with the entire Marketing Team, you are a key contributor not only in ensuring marketing excellence within Our Company's Animal Health area, but you are also an integral driver of our go-to-market transformation, leveraging new and existing channels, and innovating the way we collaborate and interact with our customers.
You will also lead the communication channels within the Norwegian and wider aquaculture stakeholders.
You will report to the EURAM Aqua - Executive Director and should expect some travel (~20%) primarily within EURAM.
The ideal candidate should have the following qualifications:
- Master’s degree in business, marketing or a related field
- 5+ years of relevant work experience e.g. in marketing, brand or product management
- Proven people management responsibility and solid experience in leading and guiding teams
- Exceptional project and process manager who move things forward with structure. Experience working with e.g. Kanban, OKR frameworks and RASCI tools is a clear advantage
- Ability to navigate in a newly created matrix organization in which you will have the opportunity to make an impact and help drive the digital transformation
- Thrive in an executional role where getting things done drives personal motivation and satisfaction
- Excellent written and verbal communication skills in English
- Proven track-record of developing brand and marketing strategies and ability to translate into tangible and easy to understand plans and tactics. Leading strategy implementation and delivering stellar business value and growth
- Proven ability to drive results based on customer needs and insights
- Experience working with omnichannel marketing and different target audiences
- Demonstrated project management skills and ability to lead complex projects that involve multiple stakeholders
- Strong analytical capabilities and affinity for numbers partnered with a creative mind
- Ability to work effectively in a fast-paced environment
- A self-starter with the ability to develop close relationships with internal and external partners
- A forward-thinking, commercial and strategic mindset
- A strong sense of accountability and ownership
- Excellent verbal and written communication skills in English
- Affinity with the Animal Health industry and aquaculture would be an advantage
Professional Competencies
- Strong Business Acumen
- Strategic thinking
- Customer focus
- Agile project management skills
- Value-based outlook
- Social Intelligence
- Problem solving
- Network building
- Organizational awareness
- Matrix management
- Fluent English level
Leadership behaviors and other skills
- Influential and engaging
- Learning agility
- Inclusive
- Collaborative
- Dynamic and engaged
- Self-driven and accountable
- Integrity
- The Norwegian language preferred
What do we offer?
- If you reach your goals we have an annual bonus scheme in place
- Great team spirit
- Support from the senior colleagues
- Other benefits - including Pension and Insurance
Who we are
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
#LI-Aqua2023
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
